J-latest Hope's album, Jack In The Box, delves deeper into the man behind the music, revealing a more nuanced side of Jung Hoseok than we'd previously seen.
In the song, Arson, perhaps BTS's most profound track off Jack In The Box, rapper and lead choreographer J-Hope (born Jung Hoseok) utters these words in a low and menacing tone.
With his gaunt face and gray atmosphere, you can only hear his words in the music video.
J-Hope's latest album, Hope World, contrasts his other cheerful album, Hope, with an addictive siren in the background. During his final moments of life, he declares, "It's over."
It's arson and a jack in the box that destroy J-old Hope's image and expectations, revealing the powerful and intimidating Jung Hoseok.
BTS has risen to the status of an unstoppable force in the music industry. In 2013, the boys used hip-hop to convey messages about mental health and societal pressures but went on to explore new styles with songs like Butter
Coldplay's My Universe and Permission To Dance collaborations signal the end of the pandemic.
As K-pop idols, J-Hope felt that they had lost their way, and decided to take a step back and reevaluate their message.
In addition, they placed a high value on pursuing their respective careers as individuals. It was encouraging to see J-artistic Hope's development and his willingness to challenge himself. This time, it was him who took the lead, unleashing an entirely new personality.