March 29, 2022
Lionel Messi, the latest global ambassador, has signed a $20 million deal with Socios which is a crypto firm to promote digital fan tokens.
Lionel Messi is also joining the league and is now an official global ambassador. LeBron James and Tom Brady are now members as well, with their business interests in crypto.
This contract will last 3 years. Messi appears in ads and a promotional campaign to start the 2022 FIFA World Cup.
Socios has secured deals with huge organizations such as Barcelona, Juventus, PSG, and Manchester City.
Messi is proud to join Socios.com's mission to help connect and engage fans through social platforms.
These unique "limited-edition digital assets with ownership tracked in a secure ledger on the Ethereum blockchain" help promote artists and musicians.