Immersive gambling: Entain to Invest $133 Million In Metaverse 

Sports betting and gambling company Entain will infuse $133 million to launch a global innovation lab to develop immersive gaming and sports experiences in the metaverse.

Early partners of the hub, meaning Verizon, BT, will test new products in two VR arcades around the world called VR Experience Zones.

The fund is backing startups in the virtual reality, augmented reality and non-fungible tokens industries.

CEO Jette Nygaard-Andersen said, "We want to lead the way with new products and experiences that customers will instantly love.

“We are using our technology to innovate sports, games, and interactive entertainment for the metaverse,” she said.

Entain Holdings Ltd. is an operator of casinos. It operates BWIN, Coral, Ladbrokes, PartyPoker and Sportingbet.

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