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Rockstar Energy Drink Founder Russ Weiner Just Got A $4 Billion Check From Pepsi

As a result of the agreement reached today with Pepsi, the founder of Rockstar energy drink, Russ Weiner, is now a cash billionaire rockstar badass.



If you’ve been following CelebrityNetWorth for a few years now, you may have noticed that we have a special fascination with and admiration for Russell Weiner, the founder of Rockstar Energy Drink. Russell Weiner is responsible for creating the original Rockstar Energy Drink. To begin, he is a fellow auburn-haired individual who actually grew up in the same teeny-tiny Bay Area town as I did. The most important thing is that he continues to demonstrate that he is both one of the most intelligent and hip businesspeople in the area. And with today’s sale to Pepsi for $3.85 billion, he demonstrates that point once more.

Russ was born in 1970, and the San Francisco Bay Area was his home throughout his childhood. Michael Savage, a prominent figure in the conservative radio movement, is his father.

Before he established Rockstar, Weiner worked for Skyy Vodka as a business development representative.

While I was employed at Skyy, Red Bull experienced meteoric growth in its global following. Russ exerted a lot of effort to persuade Skyy that he should be allowed to start an energy drink brand for them. Skyy decided against it.


So Russ decided to leave his job and strike out on his own.

Russ decided to take out a mortgage on his condo in Sausalito, California, in order to raise the $50,000 he needed for his business’s initial startup costs as a result of the resounding rejection he received. Additionally, he took some money from his mother in the form of a loan, and in exchange, she was given the position of CFO and 15% of the company’s equity.

The most significant advance made by Rockstar was merely the introduction of a larger can. The can of Red Bull held a total of 8 ounces of liquid when it was full. To put that into perspective, a can of Coke contains a total volume of 12 ounces of liquid.

Rockstar’s cans, which contain 16 ounces of liquid each, were released onto the market after more than 700 iterations of the future beverage were put through testing to determine which would be the best.


In 2001, Russ purchased a black limo, painted his company logo on the side of the vehicle, and then began driving around the Bay Area offering the beverage to customers.

The beverage almost immediately became popular among customers.

Russell Weiner Sells to Pepsi
(Photo by Ethan Pines/Forbes Collection/Corbis via Getty Images)

(Photograph by Ethan Pines; Forbes Collection; Corbis; made available through Getty Images)

By the late 2000s, the company had reached a point where its annual revenue was greater than $100 million. In 2014, the total market value of the company was approximately $1.85 billion. When the price reached that point, Russ’s 85% equity stake was estimated to be worth $1.6 billion before taxes.

Then the events of today took place.


Sale To Pepsi

It was reported earlier today that Russell had completed the sale of 100% of Rockstar to PepsiCo for the sum of $3.85 billion in cash. Given that Russ holds an 85% stake in the company, he is entitled to either a check or a direct deposit for the sum of $3.27 billion.

His mother, Janet, who was an early investor and also served as CFO, is going to get $525 million for her 15% stake in the company.

Skyy Vodka missed a golden opportunity by not listening to Russ twenty years ago!!!

Oh, and just so you know, Russell isn’t just a beverage tycoon thanks to one business venture. Additionally, he is a bit of a rockstar in the world of real estate. Pun intended. The following is a statement that was made by Russ regarding the sale:


Russ: “It couldn’t have come at a better time in my life right now. Once I’ve saved up enough money, I’ll be able to stop slaving away at my job and do pretty much whatever I want with the rest of my life. For the past twenty years, I have been working nonstop to keep this company afloat. I was never not working.”

Weiner detailed his mother’s plans to “dedicate her life through animal rescues” in his explanation.

In 2017, Russell and his mother launched a beverage known as Yachak Organic, which is a natural alternative to Rockstar, and the proceeds from the sale of the drink go toward the protection of endangered species.

Russell Weiner Real Estate:

In 2010, Russ purchased a mansion on Miami’s Palm Island, a neighborhood known for its extreme exclusivity, through the foreclosure process. He paid $6.75 million. The buyer was a bank that had previously foreclosed on hip hop producer Scott Storch (who was notorious for spending approximately $75 million on drugs, girlfriends, travel, and partying).


After living there for just under two years, Russ sold the property to the rapper Birdman for a whopping $14.75 million! He has more than doubled the money he initially invested.

In 2013, Russ sold an ocean front home in Hermosa Beach, California, that he had purchased for $13.9 million. The home had six bedrooms. A month earlier, Russ paid $10 million for the Hermosa house, which he purchased. That equates to a profit of $3.9 million in just thirty days.

Russ’s holdings in the Los Angeles area amount to a veritable empire. These are the houses in Los Angeles that we are aware of:

Russ closed on a mansion in the Hollywood Hills that was 12,500 square feet and cost him $16.5 million in September of 2019. Actually, the owner paid $27 million for this home three years ago when they purchased it.


Russ is the proud owner of at least four additional residences in the Los Angeles area, two of which are sprawling estates located in the Beverly Park neighborhood of the city. In 2007, he paid $15 million for his first Beverly Park mansion, and in 2015, he paid $18.6 million for his second mansion in the neighborhood. The first house built in this day and age is easily worth more than $30 million. When the conditions are right, it could be closer to $50 million.

In addition, Russ is the owner of the Sunset Boulevard compound that formerly belonged to Madonna. He purchased this property in 2015 for $19 million.

When everything is taken into account, the value of Russ Weiner’s current real estate portfolio (that we are aware of) is at least $150 million.

It will be fascinating to observe what Russ chooses to do with his newly acquired billions of dollars and his newly found spare time. Congrats Russell Weiner! You have caught our attention from afar, and we cannot wait to see more!

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