After His Masters Win Hideki Matsuyama Could Make Hundreds Of Millions

In professional golf, The Masters is the biggest competition. The first major of the year is always played at the same course in Augusta and is nationally televised during primetime. The winner receives a nice payday, ample prestige, and a green jacket, presented by the previous year’s winner. That the event is “a tradition unlike any other” is understandable.

This year’s Masters was won by Hideki Matsuyama. $2,070,000 in wins were his due to his -10 ranking. One stroke behind Matsuyama in second place, Will Zalatoris earned $1,240,000, nearly doubling his pre-Masters career earnings.

Andy North predicted a victory for Matsuyama, who started the day in first place, would be worth $1 billion before the final round teed off this year.

Mike Ehrmann/Getty Images

Images by Mike Ehrmann/Getty

Why was the payout so large?

Golf is a huge deal in Japan, with more than 3,000 courses across the island country. Matsuyama is currently the most famous person in his native nation.

As a result of increasing the exposure for a few brands, he will soon receive additional sponsorship funds. Sumitomo Rubber is the most notable. Nearly single piece of Matsuyama’s “game day” gear is owned by the Japanese corporation. Srixon, which creates Matsuyama’s clubs, is owned by them. His cap and golf bag are decorated with Cleveland Golf, which they also own. They are a distributor of the Descente gear that Matsuyama wore in Augusta.

Sumitomo Rubber is also the only distributor of Asics golf shoes in the United States. Identify the brand of shoes Matsuyama is wearing.

Matsuyama has not only created more interest in golf in his native nation but also a potentially lucrative partnership with Sumitomo that is on the horizon. This might open up prospects for teaching courses, licensing agreements, and other things. Matsuyama is probably among the favorites to light the Olympic flame in Tokyo this summer.

Zalatoris, the runner-up, earned more than a million dollars despite not being a member of the PGA Tour. The second-place finisher has seen his full status delayed as a result of the Covid-19 pandemic.

He is, nevertheless, permitted to take part in PGA Tour competitions due to an exemption. He will advance to Tour status if he wins an event. With how well he’s played already, he’d be in the top 15 in the FedEx Cup standings. The top golfer in those standings earns $15 million at the end of the season.

He already has sponsorship agreements with Simmons Bank, Titleist, and Footjoy. And there could be even more to come.

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